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ABOUT 100%

A LEADING DUTCH AUTOMOTIVE SHOW, DRAWING 47,000 VISITORS
At the beginning of this year, 402Automotive took over the concept of 100% Auto Live from Rotterdam Ahoy. With a fresh perspective and a lot of motivation, a new path was taken to get 100% Auto Live back to the great years. The concept has been changed to an event with 5 main themes including: 100% supercars, 100% performance, 100% tuning, 100% american cars and 100% motorsport. A concept where diversity is important in order to offer something for everyone. Over 47,000 visitors witnessed an unprecedented success in the past 2.5 days. Rotterdam Ahoy was the place to be if you are a car enthusiast. There were many highlights to experience, such as the spectacular demonstrations in the outdoor action arena, the Robert Doornbos grand prix, many showcars ??from all over Europe, various workshops and, to top it all, 4 Bugattis on the Car Catwalk. In short, an unprecedentedly successful weekend. Thank you all for coming! Make a note of it in your agenda because next year we will be back from October 23 to October 25, 2020.

 

17th EDITION

The 17th edition will be taking place in the weekend of 23,24 &25 October 2020. 

 

3 DAYS WITH THE FIRST TIME EVER FRIDAY
Three full days of automotive action. For the first time this year the friday will be show day.

 

47,000+ VISITORS

The 17th edition is expected to draw even more visitors than in 2019. The show will benefit from the expertise of 402 Automotive, with a fine-tuned PR campaign, more direct mailing thanks to the 402 Automotive newsletter reaching 120,000+ subscribers, and increased exposure via all of the exhibitors and sponsors.

 

100+ EXHIBITORS

We have already received confirmation from many traders, brand importers and accessory brand suppliers that they are planning to participate. This includes exhibitors at the last edition, as well as some returning after a few years' absence, thanks to 402 Automotive's updated concept. Don't miss this opportunity!

 

VISITOR SCORE OF 7.9

Visitors to the 2019 edition gave the show an average score of 7.9. Of course there are some areas for improvement and innovation, but all of these have been addressed in the updated 2019 concept. One new addition is the Car Catwalk, where visitors can admire the newest automotive delights. The outdoor area will feature Burnout Madness for the first time ever at Rotterdam Ahoy. This has been a major hit at 402 Automotive events for some years now.

 

30,000 m2

Once again, Hall 1 through Hall 6 will form the stage for 100% Auto Live, with the outdoor Live Arena as hot attraction!

 

Reach of 1.8 million

The total reach of the entire promotional campaign will ultimately involve no fewer than an estimated 1.8 million car lovers. Thanks to the marketing prowess of 402 Automotive, 100% Auto Live promises to be even more successful yet!

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