A LEADING DUTCH AUTOMOTIVE SHOW, DRAWING 40,000 VISITORS
Last year tens of thousands of visitors once again enjoyed our show, which had been freshly redesigned and, for the first time ever, sported its new name 100% Auto Live - and it was a blast. The combination of Supercars and Tuning always draws a huge crowd. This year 100% Autosport and 100% American Cars will be added to the mix as the major attractions. In 2019, the organisation was taken over from Rotterdam Ahoy by 402 Automotive, and they will be giving 100% Auto Live a unique position in their extensive events portfolio. In spring, it's Amsterdam that is the place to be with its International Amsterdam Motor Show, while in autumn the second city of the Netherlands takes its turn with 100% Auto Live.
The 16th edition will be taking place in the weekend of 12&13 October 2019.
2 DAYS WITH THE FIRST TIME EVER PREVIEW NIGHT ON FRIDAY
Two full days of automotive action and a Preview Night on Friday!
The 16th edition is expected to draw even more visitors than in 2018. The show will benefit from the expertise of 402 Automotive, with a fine-tuned PR campaign, more direct mailing thanks to the 402 Automotive newsletter reaching 120,000+ subscribers, and increased exposure via all of the exhibitors and sponsors.
We have already received confirmation from many traders, brand importers and accessory brand suppliers that they are planning to participate. This includes exhibitors at the last edition, as well as some returning after a few years' absence, thanks to 402 Automotive's updated concept. Don't miss this opportunity!
VISITOR SCORE OF 7.9
Visitors to the 2018 edition gave the show an average score of 7.9. Of course there are some areas for improvement and innovation, but all of these have been addressed in the updated 2019 concept. One new addition is the Car Catwalk, where visitors can admire the newest automotive delights. The outdoor area will feature Burnout Madness for the first time ever at Rotterdam Ahoy. This has been a major hit at 402 Automotive events for some years now.
Once again, Hall 1 through Hall 6 will form the stage for 100% Auto Live, with the outdoor Live Arena as hot attraction!
Reach of 1.8 million
The total reach of the entire promotional campaign will ultimately involve no fewer than an estimated 1.8 million car lovers. Thanks to the marketing prowess of 402 Automotive, 100% Auto Live promises to be even more successful yet!